"The Last Straw" is a social awareness campaign confronting the devastating impact of single-use plastics. The series of posters pairs stark black-and-white wildlife photography with bold color accents—blue, red, green, and yellow—to highlight alarming statistics on plastic waste. A striking logo featuring a fish skeleton inside a water bottle symbolized the cost of convenience. The campaign's call to action, "Ditch the plastic, Discover better dining. Download now," directs viewers to an app connecting them with restaurants and retailers committed to eliminating single-use plastics.
