This branding campaign imagines a co-branded collaboration between OluKai and Kapa Ola, a conceptual company producing traditional Hawaiian fabrics. The partnership blends modern footwear design with cultural craftsmanship, featuring woven tribal-inspired patterns and a hibiscus motif adorned with kapa textures. The campaign centers on an in-store display that integrates these patterns and motifs, supported by posters and billboards that extend the story of heritage and contemporary style.
